Content system
Content system for a home & lifestyle brand
The Deliverables
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Content Framework
Developed a structured content framework that turned education, inspiration, and promotion into a repeatable system. Clear pillars and categories made it easy to create on-brand content every week without starting from scratch.
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Asset Ecosystem
Expanded the core educational materials into a full content library — guides, templates, graphics, and supporting visuals — so one strong idea could be repurposed across social, email, web, and print, extending its reach and lifespan.
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System Execution
Built a practical publishing system outlining what to share, where it should live, and how often it should show up — supporting visibility, engagement, and steady lead generation without requiring a full-time marketing hire.
30+ Assets · Social, email, print
The result: a content system that keeps the brand visible and consistent — without relying on last-minute inspiration or a full-time marketing team.
3 Channels · Social, email, web
Instead of posting only when inspiration strikes, the team now has a calm, repeatable rhythm — with content that feels on-brand, supports sales, and keeps the business in front of the right people consistently.
Want a content system that doesn’t rely on last-minute inspiration?
1 Calendar · Clear weekly rhythm