Email Strategy
Email strategy, campaigns, and system build for a creative entrepreneur
The Deliverables
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Customer Journey Strategy
Mapped the full subscriber journey and aligned email around it — from first sign-up through nurture, launch, and long-term relationship building — so every send has purpose and a measurable role in revenue.
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Campaign Planning
Structured sequences email by email, from subject lines to calls to action, to support open rates, clicks, and downstream sales. Each campaign now has a clear role: warm, educate, or convert.
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System Execution
Implemented the full email system and refined it over time, making it easier to stay in touch regularly, stay on brand, and see exactly what’s working — without turning email into a weekly scramble.
12+ Emails · Welcome, nurture, launch
The result: a reusable email system that supports launches, drives traffic back to core content, and keeps subscribers engaged between big moments — so every send has the potential to move the business forward.
3 Journeys · New, active, re-engage
Instead of one-off newsletters written at the last minute, email is now a steady, strategic channel — building trust, supporting launches, and quietly generating sales in the background.
Want email to feel like a system, not a scramble?
1 System · Reusable for every offer