Brand Strategy
I partnered with Maren Davis Interiors to create a brand strategy that ties together her design philosophy—timeless, refined, livable—with a visual identity that feels both luxurious and welcoming. The deliverable includes a written strategy (vision, mission, values, brand keywords, voice, and tone) and an extensive design system outlining logo usage, typography, color hierarchy, and photography guidelines. With this in place, Maren now has a toolkit she can hand to designers, copywriters, and photographers to keep her website, client materials, and social channels cohesive and clearly differentiated in a crowded market.